For startups
Build
Building marketing organizations, measurement, and acquisition.
Growth & Strategy Advisor
Helping companies build, scale, and optimize growth.
I help companies solve growth and strategy challenges through marketing, analytics, forecasting, and increasingly, practical applications of AI.
20+ years helping companies grow, from launching marketing channels at Walmart.com to leading retention at Shutterfly and advising more than 30 companies across industries as an independent consultant.
Selected companies
How I help
For growing companies
Optimize
Improving measurement, forecasting, experimentation and performance.
Using AI
Invent
Exploring AI-powered tools, workflows and educational products.
Featured work
Solving problems
These featured projects span marketing, healthcare, retail, education, and more, but they all reflect the same mindset: combining strategy, analytics, and technology to turn complex problems into practical, measurable solutions.
Client WorkAIMarketing Analytics
AI Marketing Insights
Marketing campaign and landing page data existed in separate systems with no reliable way to connect them, to help understand how campaign traffic behaved after arriving on the website.
Read case study →Client WorkStartupHealthcare
From Zero to 3× Growth
A telehealth startup needed to build customer acquisition from scratch while supporting aggressive growth goals.
Read case study →Client WorkGrowth StrategyE-Commerce
Scaling Growth for a Baby Brand
Rapid growth across marketing channels and product lines made performance increasingly complex to measure, optimize, and scale efficiently.
Read case study →Client WorkAnalyticsHealthcare
Marketing Forecasting Framework
Long appointment lead times made it difficult to translate marketing performance into reliable business forecasts.
Read case study →Contact
Connect
If you're building, scaling, or rethinking growth, and you are looking for a partner who combines strategy with hands-on execution, I'd love to hear from you.